Apple Turkey aimed to launch the new iPhone 15 series by demonstrating that the product is easily accessible in the local market simultaneously with the global release. To deepen the global tech giant’s local footprint, a strategy was built combining Turkey’s greatest passion (football) with its most widespread sales channel (Trendyol), creating a formula of “local icons, global product, rapid access.”
The concept centered on the idea that the excitement of owning the new iPhone transcends rivalry; showing that even the captains of Turkey’s “Big Four” clubs are impatient to get the technology and can receive it instantly through the partnership with Trendyol. A dynamic sequence was filmed showing the football stars ordering the iPhone 15 from the comfort of their homes, with the product arriving at their doorsteps at a speed matching their on-field pace, thanks to Trendyol’s logistics. Apple successfully positioned the iPhone 15 not just as a piece of technology, but as an object of desire central to the lives of Turkey’s biggest stars, readily available through the reliability of Trendyol.
