Luxury fashion retailer Beymen aimed to showcase the variety and iconic designs of the world-famous bag brands in its portfolio to fashion enthusiasts through dynamic and entertaining content. Collaborating with fashion influencer Sera Verr, a game format was designed to demonstrate that “quiet luxury” and iconic designs can be recognized even without visuals, relying solely on tactile memory.Using the “Guess The Bag” concept, a challenge was created where the blindfolded guest attempts to identify the brand of the bags solely by touching them and feeling the leather and accessories.
A candid video series was produced in which Sera Verr guessed (and sometimes missed) bags from brands like Balenciaga, Ferragamo, Jacquemus, and The Row based on handle structure, leather texture, and lock details. Presenting Beymen’s extensive brand selection to viewers through an enjoyable quiz, the project highlighted the quality and design details of the bags, delivering a high-engagement brand experience.
