The goal was to introduce the brand and increase Canva’s usage rate, which was low relative to the population in Turkey, a country where design is present in every aspect of daily life. By comparing Canva’s Turkish search data with global trends, a strategy was devised to reach four main target audiences through real-time influencer marketing aligned with their digital consumption habits.
The core idea was to demonstrate that users across different segments, from white-collar workers to housewives, could easily fulfill all their visual design needs beyond just CVs or menus using Canva. Using the right content creators on the right platforms for students, employees, SMEs, and housewives, it was showcased that everything from TikTok trends to LinkedIn presentations and party announcements was created on Canva. As a result of solely influencer marketing efforts, Canva’s user base increased by 120%, making Turkey the brand’s fastest growing market in the world.
