Award-Winning In-Game Integration
Mondelēz
74K Watch Hours – Olips seamlessly integrated into Turkey’s most-watched in-game narrative.
Olips, a long-established heritage brand, aimed to win the hearts of Generation Z and expand its presence within this specific demographic. The strategy involved entering the gaming world and community in a “native” way to authentically reach the target audience without disrupting their experience.
Our idea was to collaborate with creator Furkan Yaman and his “GTA Real Life” series, which has been running for 10 years with over 150 million views, to make the brand an organic part of the game’s universe. In a project that took two months to design and build, an Olips store, billboards, vehicle wraps, and custom race tracks were integrated into Los Santos using 3D modeling, positioning the brand as the “refreshing savior” of the in-game action. While impressions and view counts skyrocketed, Olips sales exploded with an 87% increase, and brand preference rose by 90%.
